what to put inside a structured media center
Annotation: My project schedule is currently open up for the beginning of next year! If y'all're going to need an writer website in the first quarter of 2022, please send me a bulletin and we'll have a short chat to figure out what kind of website you need and I can go you on my schedule.
A Media page, sometimes chosen a Press or News folio, a Press Kit, or a Media Kit is a page of your website designed equally a specific marketing tool for those people who want to learn more about you lot, only likewise (and especially) those who want to write about y'all. Whether you'll selling a production or a service, or yourself as an skillful, a Media page is a great add-on to your website. I piece of work with many authors designing their author websites and they frequently have interviews, or book reviews, or pieces they've written for others that are a perfect fit for a folio like this, merely they don't ever think to showcase them in this mode, and I e'er encourage them to do and so.
If a journalist wants to write about you, it would be a tragedy if they can't find the information they demand and choose to write about someone else instead. Reporters, researchers, editors and producers regularly trawl the spider web looking for people to interview on a multifariousness of topics. They are decorated people who will naturally gravitate towards those websites which make it easy for them to get the information they demand quickly & seamlessly.
Here's some off-the-record communication from a professional journalist:
"Writing, generally — and especially for the internet — means that time is of the essence when information technology comes to finding sources and data, especially if I'one thousand working on a news piece that must be finished and posted as soon as possible. Because of that, a good spider web presence is invaluable for people and organizations that I'd like to contact — and that means more than merely 'accept your email accost somewhere on the site.'
Selfishly, what I'd look for on a well idea-out site would be contact data — e-mail, definitely, merely as well a phone number or some kind of social media presence to act as an alternative avenue of contact. Having some kind of biography is a plus, peculiarly one that conspicuously identifies your current position or projection in a way that I can repurpose in my piece to give some context to who the quote is from and why that person is worth paying attention to. And, ideally, in that location would exist a headshot or photograph of some sort available for printing, in case such a thing is needed, with — and this is increasingly important these days — a credit for the photographer."
With all that in mind, here's what I recommend that you include on your website'due south media page:
- Contact Info. It doesn't matter if you lot already have a Contact page, or even if your contact information is in the footer of every folio of your site, it's in your best involvement to make information technology very easy for people to contact yous using their method of choice. Ideally yous take both an email and a phone number, and if relevant, a mailing address. If you lot don't desire to give out your personal email, create a new 1 merely for this purpose that yous'll bank check regularly. You lot can even create a new, free telephone number where people can leave messages that volition get transcribed into an email using Google Voice. Call back to as well include links to your social media profiles as those are methods of contacting you as well. If yous have a publicist, include that information along with instructions about who should contact you vs who should contact your publicist.
- Your Bio. I wrote about what to include in your website bio, and this calls for the short-and-sweetness version that gives the major highlights. Brand sure it includes your value statement. If what y'all're doing relates to electric current events, or if you're an good on a detail topic, make certain that'southward clear.
- Links to Articles About You. If y'all've been interviewed or quoted in an article, link to information technology. If you've done a guest web log post for someone, link to it. If there's a video well-nigh yous, link to it. If you've won an honor, link to it. You get the idea. And include the logos of the sites that embrace yous, particularly if they're impressive.
- Your Headshot. I wrote about the value of a great headshot for your website, and the reasons remain numerous to take a good one, not just for your website, but so that when yous're featured anywhere online you look professional person. Include both high and depression-res versions for download.
- Relevant Graphics or Logos. If you're an author, include a loftier-res download of your book cover. If you're a business owner, include your logo. If y'all sell products, include images of them.
- Endorsements. This is a great place to include your all-time reviews & testimonials.
- Vital Statistics. If you lot're selling a product or a book, include the specifics about it such equally the title, ISBN, number of pages, bachelor formats, publisher, buy venues, etc…
- Interview Topics. You know what you're all most better than anyone, besides as what you consider most important nigh your brand, so provide some questions and answers that tin can be lifted directly into a story almost you lot, or can act as seed information for a journalist.
- Printing Releases. If you have any, provide links to them here.
Even if you exercise not have much to share on a media page currently, include what you do have and add to it over time.
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Source: https://www.outboxonline.com/your-websites-media-page-what-to-include/
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